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The Difference Between LED And LCD Displays

With the rise of high definition displays in the past decade, a lot of new terms entered the consumer market. While heavily promoted in advertisements and marketing materials, the meaning of these words often gets lost or confused.

If you’ve looked into displays, you’ve probably seen the acronyms “LCD” or “LED” used. But what does that mean to you? What’s the difference between them?

Let’s start with the definitions for both…

What is an LCD?

LCD stands for liquid crystal display. Liquid crystals are a unique matter that has properties of both liquids and solids. These crystals are placed between layers of glass, and a current is run through them, making an image.

Once upon a time, you’ve possibly pushed for your finger against a display screen and seen the colors and image ripple. That’s a liquid crystal display. They’re used on everything from calculators to TVs.

LCD displays need a second source of light to display a light source. This can often result in LCD displays being thicker and their image appearing washed out.

What is an LED?

LED stands for Light Emitting Diode. These are individual sources of light that work together to form an image. On a more basic level, it’s like a Lite-Brite. However, more advanced LED displays can form much brighter, clearer, and more complex images.

Since LEDs make their own light, they’re distinctly brighter and have much wider viewing angles.

Sometimes, you’ll hear of LED LCD displays. These displays use liquid crystals, but illuminate them with LEDs. These displays are generally thinner, brighter, and more versatile than traditional LCD displays as well, but lack the vibrancy and ruggedness of true LED displays.

Advantages of LED Signs

Modern LED technology has become common place due to its superiority over traditional LCD displays. In addition to being brighter and offering wider viewing angles, LED displays do better under external light. That makes them great for both outdoor use and brighter interior locations.

LCDs are also sometimes vulnerable to screen burn if a similar image is left on there for too long. LED signs do not suffer from this problem.

LED signs have a studier build, allowing them to survive outside without the need for extra casing. Simply put, if you have a message to display, LED displays are the way to go.

They provide superior images, more options, better build quality, and they’ll last longer.

For indoor or outodoor LED signs in Cincinnati, Ohio, contact us today! We have an option that’s perfect for you!

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The New Era Of LED Display Marketing

The mainstay of any business in the 21st century lies on how well they mesmerize their brand in the minds of customers. For this marketer are involved in various techniques including commercials, advertisements and other promotional activities. But, LED displays have taken a boom recently, becoming the best solution to attract customer attention.

LED display solutions have taken a step further, when it comes to marketing communication. LED displays take your business to the next level, providing you a platform to connect customers with your brand. Multi functional, multi dimensional and customized LED displays have given businesses a new opportunity to inform and engage their customers.

Traditional billboards have become obsolete while digital led displays are contemporary communication tool for businesses. LED displays help businesses in marketing their brand indoor and outdoor. The endless application opportunities which LED displays provide for marketers bring ultimate experience to customers. LED indoor and outdoor displays provide entertainment to customers with high definition color screens, brightness, video and audio system, and ease of managing content on real time basis.

The Benefits Of Digital Outdoor Advertising

These days consumers are exterminating in-home ads like household pests. As advertising technology grows more sophisticated, so does ad-blocking capabilities, squashing ads like bugs on television and mobile devices. How do advertisers get their brand in front of consumer eyes? Meet Digital-Out-of-Home (DOOH) advertising. Digital signage ads equipped with targeting, interactive and native capabilities that far exceed the old bus bench advertisement.

In a recent study, by Ocean Group, more than 86% of the media professionals polled identified DOOH advertising as having the biggest growth potential over the next five years. This statistic puts the medium ahead of mobile (67.2%) and Video on Demand (60.8%).

Traditional advertising methods no longer reach consumers in a meaningful way. A recent Nielsen study found that television and digital video ads achieved a brand retention rate of 20 to 50 percent, with likeability between 15 and 30 percent. One reason less intrusive digital signage advertising is projected to quickly surpass all other media channels, including mobile.

Today’s LED technology allows brands to deliver real-time, highly targeted messages to consumers as they go about their day. Strategically placed, networked digital signage can reach consumer eyes in transportation hubs, shopping malls, gas stations and hotels, anywhere the public meets. B2B advertisers can reach their audience through signage in office lobbies, airports and elevators.

In a Digital Signage Today interview, Rich Ventura outlined some major trends for 2017 including:

  • Measurability: New systems feature stronger measurement tools that deliver insights that help advertisers improve ROI. These metrics will help marketers better define vertical markets by reaching targeted audiences in delineated spaces.
  • Increased Mobile Integration: Greater mobile integration into DOOH and Wi-Fi networks will create stronger consumer engagement by delivering more relevant content. A stronger understanding of target audiences will lead to stronger networks, able to deliver custom content on a targeted basis.
  • Expanded Programmatic Content and Delivery: DOOH content will become increasingly relevant and deliver targeted, meaningful messages with branding that will truly engage consumers.

These trends will lead to increased spending and expansion of DOOH. Advertisers will be nimble with the ability to better engage their audience. David Venus of PixelFLEX, says, “You can quickly change your messaging if it seems to be ineffective, where with traditional mediums, you were stuck with what you placed.”

Mobile advertising has grown so cluttered that PageFair says one in five mobile devices worldwide now use ad-blocking software. Advertisers who ignore these trends will find themselves unable to market effectively, losing out on potential revenue and ROI increases. DOOH offers a clear alternative to mobile and video – and will only become more effective in years to come.